Great, your new disc cylinder system will be out shortly. Meanwhile, thousands, probably millions of your customers are holding "locks" for their bicycles that are effectively worthless.
First of all, you are touting your new products in the face of the failure of your current product. Do you expect your customers to accept that your first product was a failure and to immediately turn around and buy a new one from you? I for one, will not. You should, however be catering to your customers and be unconditionally supplying them with a functionally improved replacement product. Free from all charges, shipping, handling or otherwise.
Secondly, do you think that your customers and potential customers still have faith in your product? It is likely that your claims of a new and improved disc cylinder system will be of no consequence to those who have trusted your product until now. You will have to work hard to restore the faith in your products that your customers once held. This can only be done by having respect for your customers, admitting that there is a fault with your product, and committing yourself to rectifying the issue and satisfying your customers as soon as possible. I am sure that other customers will reinforce my thoughts here. I am not alone.
Reader Comments (Page 1 of 1)
Sol @ Dec 19th 2005 2:26AM
Dear Kryptonite,
Great, your new disc cylinder system will be out shortly. Meanwhile, thousands, probably millions of your customers are holding "locks" for their bicycles that are effectively worthless.
First of all, you are touting your new products in the face of the failure of your current product. Do you expect your customers to accept that your first product was a failure and to immediately turn around and buy a new one from you? I for one, will not. You should, however be catering to your customers and be unconditionally supplying them with a functionally improved replacement product. Free from all charges, shipping, handling or otherwise.
Secondly, do you think that your customers and potential customers still have faith in your product? It is likely that your claims of a new and improved disc cylinder system will be of no consequence to those who have trusted your product until now. You will have to work hard to restore the faith in your products that your customers once held. This can only be done by having respect for your customers, admitting that there is a fault with your product, and committing yourself to rectifying the issue and satisfying your customers as soon as possible. I am sure that other customers will reinforce my thoughts here. I am not alone.
-Sol
Kryptonite Customer
Falls Church, Virginia