The real reason these techno-carts keep failing is that they're a solution to a problem that doesn't exist! At least, there's no real-world problem that they're solving for shoppers.
The problem they're really aimed at is helping the grocery stores collect more data on consumer habits... so, the stores are very excited to try out such solutions, and throw lots of money at them. But, in the end, because these devices end up making shopping more complex and difficult, the shoppers simply refuse to use them.
Umm, I think the article said they are designed to provide a "running tally of nutritional information, ethical sourcing, and environmental impact." Judging from the reaction here, Engadget users just want the cheapest product.
Reader Comments (Page 1 of 1)
Jacob @ Oct 11th 2007 8:37AM
The real reason these techno-carts keep failing is that they're a solution to a problem that doesn't exist! At least, there's no real-world problem that they're solving for shoppers.
The problem they're really aimed at is helping the grocery stores collect more data on consumer habits... so, the stores are very excited to try out such solutions, and throw lots of money at them. But, in the end, because these devices end up making shopping more complex and difficult, the shoppers simply refuse to use them.
huh @ Oct 11th 2007 9:08AM
Umm, I think the article said they are designed to provide a "running tally of nutritional information, ethical sourcing, and environmental impact." Judging from the reaction here, Engadget users just want the cheapest product.